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yld blog 49 v2

How To Sell Hand Blenders Online: Supporting Your Distribution Channel

# How To Sell Hand Blenders Online: Supporting Your Distribution Channel Online retail changed how small kitchen appliances move from factory to kitchen, and it changed the job of the importer who stands between them. Ten years ago, a distributor sold to shops and the shops sold to shoppers. Today a single product listing can

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yld blog 50 v2

Reduce Returns Kitchen Appliances Aftermarket Success

# Aftermarket Success: Reducing Returns on Small Kitchen Appliances Every returned blender, hand mixer or kettle tells the same short story. The customer wanted something, the product did not deliver it, and now the unit is travelling backwards through your supply chain while your margin travels with it. Importers often treat returns as a cost

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